6 Ways To Increase Your Social Value

by: Kenneth Cossin

Building social value or clout requires a lot of time and effort. Therefore, planning out your journey to success can be daunting. I offer you six tips to get started. Be diligent in your effort; that is, set aside scheduled time for these tasks to be successful.


Connect with industry experts

A great way to start out is to discover what parts of an industry you are interested in. For example, if you are passionate about internet marketing, you may want to connect with blogging, social media, Analytics, SEO, or mobile experts. You can follow people in your specific niche or choose to follow people in all of these internet marketing categories.

Interview experts

A great way to gain valuable information for your blog and your followers is to do some interviews with them. Ask industry experts if they would be willing to give you an hour of their time for an interview. Give them details regarding your topic of interest and a list of interview questions. Therefore, you both will be prepared. You may have to ask a hundred people before you get one “yes,” but be persistent.

If you are going to publish these interviews on your blog, be sure to get permission and a signed release to use their likeness and record them. Having interviews for your blog readers to watch is always a great way to build your audience.

Write guest blog posts

Why not share the love? Be willing to write guest posts for popular blogs that have a great following. You can get your name out to others that read your guest posts while building your trust and authority. Also, be willing to let others guest blog on your blog. Doing so will help them build their trust and authority while you gain the mutual benefit of their knowledge.

Be inquisitive

Understand that in life, you are always going to be learning. So, why not seek out new knowledge? You will be surprised at the new things that you can learn each day if you take just a few moments to read and listen to the people around you. Be sure to make an extra point of applying the new knowledge and ideas regarding your industry.

Go to industry events

Most of us know that going to industry events provides a great networking opportunity. In addition to listening closely to the great presentations at these events, be sure to walk around and introduce yourself in the halls to everyone. Don’t be surprised if the most unlikely person you talk to winds up being the person that helps you out the most!

Monitor your brand

This goes without saying, no matter what social media platforms you choose to be part of, monitoring your brand, your tweets, your posts on Facebook, regularly updating your LinkedIn profile, and so on is imperative. Anything that detracts from the message you are trying to give people is extraneous. Therefore, get rid of it. Also, know that even the nicest people still judge. Be sure that what you put out there is what you would want them to judge you on.

These tips are just the beginning of your quest to finding social value. As you learn and practice, you will find that some things work better than others for you. Use what you know and what works best for you. Be open to new ideas and suggestions no matter how seasoned of an expert you are, and remember to stay inquisitive.

Republished with permission from Marko Saric of How to Make My Blog.  Original post: http://www.howtomakemyblog.com/social-media-2/social-value/

photo credit: NewToWallpapers.com

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Résumé

I am a passionate, energetic, and influential marketing executive with ability to take responsibility for corporate brand management and marketing communications.  I have a “can do” attitude with a strategic vision, promote attractive and sticky ideas, and successfully measure campaign performance and success.  I am a self-starter and straight-shooter with exceptional instincts and work well with teams.

Please view my résumé at: kcossin.strikingly.com

 

3 Quick Tips on Writing a Readable Tweet

by: Kenneth Cossin

I know there are so many ways to write a tweet, but are you writing yours to make it easily readable by your followers?  I can guarantee that your readers are not likely to read what you are tweeting if they cannot read it quickly.  Here are my tips on writing a good tweet.

Verify the Link You are Sending

Make sure that the link to the article, story, video, photo, etc. you are sending is well-written  and easy to read with no misspellings, the video plays and is short and sweet, and the photos are attention-grabbing.

Use Hashtags in the Correct Locations

Use hastags in sentences to a minimum.  Place them at the end so as to not interrupt the flow of reading.  Overuse of hashtags makes your tweets look like gibberish.

Place Usernames after Your Links

Typically we will put a Twtter username when we are mentioning someone because of an article they wrote.  Be sure not to place the usernames strewn about throughout the tweet.

Example of a Bad Tweet

#Apple @MacRumors releases the new #iPad #Mini http://boguslink.notreal

Example of a Good Tweet

Apple releases the new iPad Mini http://boguslink.notreal via @MacRumors #Apple #iPad

Great Idea to Help Build Your Blog Followers

by: Kenneth Cossin

We all love deals and incentives, and we especially love things that are free, right?  So, why not apply this simple concept to our blogs?

We write blog posts and create great content to our blogs in hopes that our readers will gain knowledge and insight from our hard work.  It is not easy coming up with new content, and many times when we start creating the content, we really aren’t sure how it will be recieved by our audience.

By putting forth a deal or incentive to have new followers or to keep your current followers, you can always create a deal or incentive, such as a contest, to entice audience members that land on your blog to not only read what you write but to sign up to follow your blog.

Thus, for all the new members that sign up for MY blog within the next five days of my post, I will enter your name into a random drawing to receive some Full Sail University swag!  Please follow the rules within the following form to enter.

Top 3 Social Media Outlets

by: Kenneth Cossin

What three social media outlets do you use most?  This question is answered differently for each person, but I believe that there are three that will come out on top.  They are Facebook, Twitter, and LinkedIn.  Google+ runs a distant 4th.

by spinsucks.com

In the world of marketing, the three aforementioned social media outlets are heavily used today.  Facebook is ingrained in our everyday lives, Twitter is a great way for business to reach and connect with other like-minded companies, and LinkedIn provides an avenue for individuals to share their personal knowledge with companies and to get discovered.  Therefore, these three social media tools provide the most exposure with minimal effort.

Just a few years ago, this list of social media outlets was different, and in the future, I am sure it will change again.  Maybe Google+ will move up in the rankings if Google can make their product more intuitive and user-friendly.  Other social media outlets, such as StumbleUpon, Digg, and Reddit may have potential, but they do not offer what these three top social media outlets do.  It will be interesting to see where social media takes us in the near future.

Why Nature is Marketing Inspiration

by: Kenneth Cossin

The other day, I decided I would drive home for lunch to save money and to let my dogs out for a midday bathroom break. I live about two miles from my place of employment, thus it is a quick drive.

by: Kenneth Cossin

I made a sandwich and went outside to eat on the porch swing while the dogs ran feverishly around the yard in excitement.  Suddenly, I spotted a gorgeous butterfly sunning itself on the lawn with its wings spread.  I was able to get close enough to capture a photo of it on my iPhone.  I was thrilled!

So, why is this event such an inspiration that it still stands out in my mind?  Well, when we least expect it, beautiful things will inspire beautiful ideas.  Being the creative-minded individual that I am, I always seek inspiration in the form of natural beauty.  It also doesn’t hurt that I am a nature,landscape, and architecture photographer at heart.

Thus, here is the challenge that I pose to my readers: take a moment to use your creative mind to find anything in your surroundings that you find inspiring.  Then leverage that inspiration to solve questions, problems, issues, and concerns in your daily marketing efforts.  I bet you, too, will find doing so to be successful.

5 Useful Tips on Developing Social Media Conversations with Your Customers

by: Kenneth Cossin

As marketers, we have heard so much about how social media allows us to rapidly build our brand, get the word out regarding our products and services, target different demographics, and optimize consumer engagement. Yet we need to take social marketing to the next level.

Thus, I pose the question: Is your company simply using social media channels to create an online marketing presence, or is it creating social media conversations with your customers?

For example, as a professor at Full Sail University, my students are my customers. I use many different social media channels to get each student to “buy into” my courses. I develop student engagement, but then I also intentionally develop a professional relationship with each individual student. By doing so, each student gains a sense of personal investment in my courses.

Here are my five tips for creating social media conversations with your customers:

1. Your attention, please! Gaining our customer’s attention is pretty simple for us marketers. It is something that we have been doing since before the days of social media. Thus, continue to bring attention to your brand and develop your brand story through your social media channels.

2. Get your customers to opt in. Remember, everyone loves a good story. Therefore, the better your brand tells your business story, the more customers you will get to opt in. Once you have an engaged consumer, it is imperative that you learn what attracted him/her to your business. Traditional marketing methods of gathering metrics on your customers remain important. And with social media, you can discover why a customer is choosing you.

3. Determine your customers’ individuality. Find unique ways to get your customers to tell you how they found you. What about your customers makes them choose you? How are you fulfilling their unique wants and needs? What incentives do you provide to keep your customers engaged?

4. Focus on conversation. Typically, businesses will ask customers a series of questions through the use of impersonal surveys, questionnaires, or cold calls. At this point, many marketers usually stop. With social media, you cannot stop here. You must follow through and build a personal conversation by leveraging social media in new and unique ways. So what are we to do?

5. Develop interaction. Through the use of social media interaction, periodically make intentional contact with your customers. Remember to treat your customer as you would a good friend. We do things for our friends because we care about them; thus, demonstrate to your customers who connect with you through social media that you care about them. Communicate with them. Give them the service they deserve: prompt responses, incentives, and other cool offers. You will receive in return the continued trust and loyalty you need and desire to grow your business.

Reposted via permission of Social Media Marketing Magazine dated 11 January 2011.