Emerging Technology in Marketing

by: Kenneth Cossin

We began to see a shift in traditional marketing with the advent of the Internet, social media, blogs, and other forms of digital technology in the mid and late 1990s.  This movement was inevitable, because the industry of marketing must stay current with human trends.  Consider the many businesses that struggled over the years, because they didn’t have the foresight or couldn’t keep up with changes.  Thus, marketing and marketers themselves must have an ever-evolving perspective.

Enter the new age of further emerging technologies such as mobile and wearable devices, the Internet of Things, cloud technologies, augmented reality, virtual reality, artificial intelligence, and so on, and the marketing industry must morph once again.  We marketers need to realize that whatever our marketing specialty is, we must consider how these new technologies will change it.

Big Data

With marketing buzzwords, such as big data, floating around, we all must consider how it will affect our jobs.  Let’s take the Internet of Things for example.  Devices, such as Alexa and Google Home listen to our questions and provide answers, but they are doing more than just that.  They are collecting data on what we like, what we ask, what we request, how frequent we request it, and so on.  These data are then used by Amazon and Google to market to us.  Often, these data collected by these devices are sold off to businesses around the world to be used in their marketing.

In addition, these devices use machine learning, or AI, to improve results in the future.  According to the article, “Better Personalization: The Intersection of AI, Automation, and Marketing,” these devices will help with dissecting consumer data to predict certain behaviors.  If we can anticipate how a consumer may react, then we can better serve the consumer, and thus, be better marketers through the use of almost instant information.

Internet of Things

As of last years numbers, 58.9% of all mobile traffic is from mobile devices, and once 2018’s numbers are crunched, this number may be as much as 61.2%.  Thus, as marketers, we need to understand how to effectively use the emerging technologies affecting mobile devices.

Let’s use the iPhone as an example, since it is the most popular mobile phone in the US.  Siri is the built-in voice command system that allows the user to make requests.  Now, consider how our home devices are connected through the Internet of Things, and we have a useful and powerful technology in our hands.  We can set up our lights in our home to be controlled through the Internet of Things, and then, simply by downloading a respective app, we can use voice command to turn on and off individual lights or even all of them.  We can even change the lights’ colors and brightness if they have these features.

AR/VR

Augmented reality has a lot of practical applications beyond only entertainment on our devices.  For example, augmented reality can be used to create virutal fitting rooms to allow consumers to “try on” before buying.  Lemon&Orange created a fun and interactive virtual fitting room for the business, Timberland that you can watch here.  Take a look at some of the other video solutions.

Virtual reality also has many applications when it comes to mobile devices.  We can tour a house before ever going to see it, visit far away places, test drive a car, and more, right from our phones.  Some virtual reality experiences need an additional VR headset in which to insert their phone, but it allows the user to experience another world.

In essence, these technologies have a lot of potential for marketers in our future.  The reward can be increased consumer awareness and engagement as well as sales of products and services, and ultimately consumer loyalty.

Advertisements

3 Very Cool Mobile Apps You’re Not Using

by: Kenneth Cossin

 

With over 775,000 apps in the Apple App Store and more than 800,000 in Google Play  Store, it’s always nice to get quick tips and reviews of apps that are worth downloading.  Well, you’re in luck!  There are three apps that you can download today for free that are not only useful but also that you will enjoy using.

TV Show Tracker

There is an app called TV Show Tracker, created by Pixel Perfect Widgets, that allows you to track all of your favorite TV shows.  Simply add your shows to the app, and it will remind you before your show airs.  Therefore, you don’t have to miss that new episode.

Snip Snap

SnipSnap, is a mobile social couponing app that allows you to quickly find, snip, and save coupons for almost any store.  No more forgetting your coupons at home or searching for them in the newspapers or flyers.  SnipSnap allows you to take photos with your smartphone of any coupon, and it will decipher it for you.  You can also find coupons that others have already snipped and save them for your use.  And the pièce de résistance, SnipSnap notifies you a couple of days before the coupon expires!

Paper Karma

Junk mail plagues us all, right?  Well, there is an app that allows you to take photos of your junk mail, add your address, and PaperKarma, created by Readibl, inc., will stop that junk mail from cluttering your mailbox.  PaperKarma does all the work by contacting the company that mailed it and get your name removed from the distribution lost.  You can also request a status of your request to stop junk mail to see if it was successful.

In summary, you can have fun and be productive with your smartphone.  Enjoy!

Image credit: emergingtech.tbr.edu

Who Cares about Near Field Communication?

by: Kenneth Cossin

In 2006, Nokia released the first mobile phone to have Near Field Communication (NFC) technology.  The thought behind initially including this technology was for ease of sharing information and content with other devices.

Near Field Communication

Photo: iPhone 5 Forum

As smartphones became popular in the market in 2008, developers of these devices started to think of new ways to use NFC.  The idea of using our smartphones as a way to store our credit card and banking information became the new concept.  Consumers could pay with their smartphones at any NFC terminal.

Although, Near Field Communication has seen a rough road for several reasons.  One is that merchants are wanting consumers to have the capability to use NFC for payment before investing in the technology for their businesses.  Consumers want merchants to offer payment methods like NFC at their locations.  Hardware developers are concerned about security, and major players such as Apple have shied away from adding this technology.  Therefore, traction for this technology is lagging… for now.

Apple is in the process of working out a plan for its own version of NFC.  While some may see this choice as a delay tactic or a way to control what is going on with NFC, I believe that Apple is being cautious.  Whether or not this path is the right one, I believe that mobile developers need to solidify mobile couponing and creating worth-while in-app deals and incentives before moving on to the next big thing.

Cloud Computing: Good or Bad?

by: Kenneth Cossin

Clouds

photo: OeilDeNuit

Today’s world continues to grow smaller and faster at an ever-increasing rate.  At Full Sail University, I am learning, as an educator and blogger, the importance of staying up-to-date on new information, including the cloud computing world.  “The Cloud,” as we call it is simply a virtual community of sharing information and data by putting it on third-party servers for use by others.  The purpose behind cloud computing is sharing your knowledge and expertise via the Internet and even moving your infrastructure or applications online.

As an educator, I see the advantage of this movement for our students.  They can access information and applications in the cloud thereby creating a collaborative and cooperative environment.  In the cloud, students can add and share information and access content more freely.  In addition, they can use online applications in a communal fashion.

As a counterpoint to the advantages, the cloud creates an environment where students’ work can be much more easily copied.  The potential for copyright infringement is high in many instances.  In addition, educational institutions would be turning control of software applications and data over to third parties.  They may even be at risk for losing their brand identity.

These pitfalls are not limited to students and universities.  Individuals using cloud computing tools can inadvertently release their personal and sensitive information.    Thus, at what point do we, as consumers, wish to draw the line on relinquishing control?

As a blogger, I love the concept of cloud computing.  It means that my thoughts, ideas, and knowledge will be shared with the globe thereby helping other people that may not be as fortunate as me.  For example, someone that may read research or information that I am acquiring can be used by individuals that live in depressed regions of the globe.  Therefore, I can potentially enrich the life of someone I do not personally know almost anywhere.

Personally, in weighing the options, cloud computing has much potential for the future success of our world.  As long as we remain cognizant of the dangers, we as individuals, educators, and mentors can positively impact the lives of others and leave a legacy of good from our lives for future generations.