Check out some of my most recent curated content in Cossin’s Corner Deux!
by: Kenneth Cossin
Building social value or clout requires a lot of time and effort. Therefore, planning out your journey to success can be daunting. I offer you six tips to get started. Be diligent in your effort; that is, set aside scheduled time for these tasks to be successful.
A great way to start out is to discover what parts of an industry you are interested in. For example, if you are passionate about internet marketing, you may want to connect with blogging, social media, Analytics, SEO, or mobile experts. You can follow people in your specific niche or choose to follow people in all of these internet marketing categories.
A great way to gain valuable information for your blog and your followers is to do some interviews with them. Ask industry experts if they would be willing to give you an hour of their time for an interview. Give them details regarding your topic of interest and a list of interview questions. Therefore, you both will be prepared. You may have to ask a hundred people before you get one “yes,” but be persistent.
If you are going to publish these interviews on your blog, be sure to get permission and a signed release to use their likeness and record them. Having interviews for your blog readers to watch is always a great way to build your audience.
Write guest blog posts
Why not share the love? Be willing to write guest posts for popular blogs that have a great following. You can get your name out to others that read your guest posts while building your trust and authority. Also, be willing to let others guest blog on your blog. Doing so will help them build their trust and authority while you gain the mutual benefit of their knowledge.
Understand that in life, you are always going to be learning. So, why not seek out new knowledge? You will be surprised at the new things that you can learn each day if you take just a few moments to read and listen to the people around you. Be sure to make an extra point of applying the new knowledge and ideas regarding your industry.
Go to industry events
Most of us know that going to industry events provides a great networking opportunity. In addition to listening closely to the great presentations at these events, be sure to walk around and introduce yourself in the halls to everyone. Don’t be surprised if the most unlikely person you talk to winds up being the person that helps you out the most!
Monitor your brand
This goes without saying, no matter what social media platforms you choose to be part of, monitoring your brand, your tweets, your posts on Facebook, regularly updating your LinkedIn profile, and so on is imperative. Anything that detracts from the message you are trying to give people is extraneous. Therefore, get rid of it. Also, know that even the nicest people still judge. Be sure that what you put out there is what you would want them to judge you on.
These tips are just the beginning of your quest to finding social value. As you learn and practice, you will find that some things work better than others for you. Use what you know and what works best for you. Be open to new ideas and suggestions no matter how seasoned of an expert you are, and remember to stay inquisitive.
Republished with permission from Marko Saric of How to Make My Blog. Original post: http://www.howtomakemyblog.com/social-media-2/social-value/
photo credit: NewToWallpapers.com
by: Kenneth Cossin
Coming up with topic ideas for your blog can be very frustrating at times. Below, I offer some great storytelling tips to help get your content ideas flowing. If you need more blog ideas, check out this list of 31 types of ideas you can post.
Stories usually tell about a journey, whether it is a personal passage, a conflict, or a challenge. Along this journey, we hope that the hero will transform into a better version of himself. As bloggers we need to capture and translate these same concepts into our blogging to better engage our readers. Here’s what you can do:
Gather Your Raw Materials
Keep a journal of your topics and decide on what categories they fall into whether you are providing tips, tricks, creative ideas, suggestions, or opinions. For example, think about how we categorize films into genres of comedy, drama, thriller, and so on. The categorization process is the same.
Outline your ideas and jot down key words as they come to you. As a rule of thumb, make sure that you can express your ideas in about 800 words or less.
Break Down Your Story into Segments
Create a compelling introduction that grabs your reader’s attention within the first 2-3 sentences. If your reader is not continuing on with your entry after the first few seconds, he will quickly move on to another one. Touch on your key points clearly and concisely. That is, be detailed but brief. While this statement is rather vague, try spicing your reading up with a sprinkling of adjectives – not too many or you’ll lose your reader in the details.
Give your reader a sense of conclusion, a sense of closure. Therefore, briefly summarize your points at the end.
Relate the concepts you are trying to present to something that people use or do every day. Use photos, videos, and podcasts to help visually draw in your reader. While videos and podcasts take a lot of time in terms of planning, coordinating, setting up, recording, and post-production, there are many simple tools that you can use as an individual to accomplish this goal.
Telling stories often incorporates complex ideas. Therefore, it is always a good idea if you can relate an everyday task to what you are explaining. Also, you will want to make sure that your analogy relates directly and translates easily to the complex idea. For example, if you are showing someone how to play a grand piano, you may wish to equate it to playing darts or some other simpler task that still requires a keen sense of accuracy.
Leave out the Sub-plots
Note that there is no time for sub-plots to your blog entries. Sub-plots detract from the overall story that you are trying to tell. Be sure to remain brief and to the point.
Build to an Epic Conclusion
What is your reader getting from reading your blog post? Is it knowledge, ideas, solutions, answers to questions… Or is it simply them wishing they got those 10 minutes back in their life? Make your reader feel like it was worth their while to spend time with your post. Make it dazzle them; make it epic.
In summary, your blog posts should always be something that you are proud of. Bring creativity and excitement to your work through storytelling.
Republished with permission from Marko Saric of How to Make My Blog. Original post: http://www.howtomakemyblog.com/writing/storytelling-tips/
I am a passionate, energetic, and influential marketing executive with ability to take responsibility for corporate brand management and marketing communications. I have a “can do” attitude with a strategic vision, promote attractive and sticky ideas, and successfully measure campaign performance and success. I am a self-starter and straight-shooter with exceptional instincts and work well with teams.
Please view my résumé at: kcossin.strikingly.com
by: Kenneth Cossin
With over 775,000 apps in the Apple App Store and more than 800,000 in Google Play Store, it’s always nice to get quick tips and reviews of apps that are worth downloading. Well, you’re in luck! There are three apps that you can download today for free that are not only useful but also that you will enjoy using.
TV Show Tracker
There is an app called TV Show Tracker, created by Pixel Perfect Widgets, that allows you to track all of your favorite TV shows. Simply add your shows to the app, and it will remind you before your show airs. Therefore, you don’t have to miss that new episode.
SnipSnap, is a mobile social couponing app that allows you to quickly find, snip, and save coupons for almost any store. No more forgetting your coupons at home or searching for them in the newspapers or flyers. SnipSnap allows you to take photos with your smartphone of any coupon, and it will decipher it for you. You can also find coupons that others have already snipped and save them for your use. And the pièce de résistance, SnipSnap notifies you a couple of days before the coupon expires!
Junk mail plagues us all, right? Well, there is an app that allows you to take photos of your junk mail, add your address, and PaperKarma, created by Readibl, inc., will stop that junk mail from cluttering your mailbox. PaperKarma does all the work by contacting the company that mailed it and get your name removed from the distribution lost. You can also request a status of your request to stop junk mail to see if it was successful.
In summary, you can have fun and be productive with your smartphone. Enjoy!
Image credit: emergingtech.tbr.edu
by: Kenneth Cossin
The other day, I decided I would drive home for lunch to save money and to let my dogs out for a midday bathroom break. I live about two miles from my place of employment, thus it is a quick drive.
I made a sandwich and went outside to eat on the porch swing while the dogs ran feverishly around the yard in excitement. Suddenly, I spotted a gorgeous butterfly sunning itself on the lawn with its wings spread. I was able to get close enough to capture a photo of it on my iPhone. I was thrilled!
So, why is this event such an inspiration that it still stands out in my mind? Well, when we least expect it, beautiful things will inspire beautiful ideas. Being the creative-minded individual that I am, I always seek inspiration in the form of natural beauty. It also doesn’t hurt that I am a nature,landscape, and architecture photographer at heart.
Thus, here is the challenge that I pose to my readers: take a moment to use your creative mind to find anything in your surroundings that you find inspiring. Then leverage that inspiration to solve questions, problems, issues, and concerns in your daily marketing efforts. I bet you, too, will find doing so to be successful.
by: Kenneth Cossin
For almost any employer, creating a video résumé is not the end-all be-all for applying for a job. But a video résumé can be a great way to showcase your portfolio of talents. Here are a few tips in creating this supplemental visual that can really make you stand out from the crowd.
- Maintain the length of your video from one to three minutes; much longer and you will have lost your chances.
- Dress appropriately for the camera.
- Use an eye-pleasing backdrop if you do not have access to a green screen.
- Make your background appropriate for the job that you are applying for. For example, a mountain landscape would be great for a Forest Ranger, but obviously not for a Public Relations Director.
- Be aware of ambient sound, especially outdoors. The audio should be your voice, that is, no airplanes flying overhead.
- Have a script prepared and practice it!
- Be sure to include not only voice-on-camera but also voice-over work while demonstrating your portfolio.
- Use both close-ups and mid-shots. What about long shots? – Not so much… This one is common sense.
- Have several friends and trusted working professionals look at your video before finalizing your post production.
- Hand out your video résumé during the interview if possible. Be mindful of the employer; some may wish to view it after you have left.
- Have fun! Enjoy the creation process. If you are stressed or “stiff” on camera, you will be perceived in that fashion by the viewer.