3 Quick Tips on Writing a Readable Tweet

by: Kenneth Cossin

I know there are so many ways to write a tweet, but are you writing yours to make it easily readable by your followers?  I can guarantee that your readers are not likely to read what you are tweeting if they cannot read it quickly.  Here are my tips on writing a good tweet.

Verify the Link You are Sending

Make sure that the link to the article, story, video, photo, etc. you are sending is well-written  and easy to read with no misspellings, the video plays and is short and sweet, and the photos are attention-grabbing.

Use Hashtags in the Correct Locations

Use hastags in sentences to a minimum.  Place them at the end so as to not interrupt the flow of reading.  Overuse of hashtags makes your tweets look like gibberish.

Place Usernames after Your Links

Typically we will put a Twtter username when we are mentioning someone because of an article they wrote.  Be sure not to place the usernames strewn about throughout the tweet.

Example of a Bad Tweet

#Apple @MacRumors releases the new #iPad #Mini http://boguslink.notreal

Example of a Good Tweet

Apple releases the new iPad Mini http://boguslink.notreal via @MacRumors #Apple #iPad

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Why Nature is Marketing Inspiration

by: Kenneth Cossin

The other day, I decided I would drive home for lunch to save money and to let my dogs out for a midday bathroom break. I live about two miles from my place of employment, thus it is a quick drive.

by: Kenneth Cossin

I made a sandwich and went outside to eat on the porch swing while the dogs ran feverishly around the yard in excitement.  Suddenly, I spotted a gorgeous butterfly sunning itself on the lawn with its wings spread.  I was able to get close enough to capture a photo of it on my iPhone.  I was thrilled!

So, why is this event such an inspiration that it still stands out in my mind?  Well, when we least expect it, beautiful things will inspire beautiful ideas.  Being the creative-minded individual that I am, I always seek inspiration in the form of natural beauty.  It also doesn’t hurt that I am a nature,landscape, and architecture photographer at heart.

Thus, here is the challenge that I pose to my readers: take a moment to use your creative mind to find anything in your surroundings that you find inspiring.  Then leverage that inspiration to solve questions, problems, issues, and concerns in your daily marketing efforts.  I bet you, too, will find doing so to be successful.

3 Reasons Why I Believe Our Smartphone Browsers Will Become Obsolete

by: Kenneth Cossin

Over this past weekend, I was discussing the movie, “Alice in Wonderland” with my friends; the made-for-TV version from 1985 – not the latest Tim Burton 2010 version with Johnny Depp.  The conversation turned very interesting when we tried to remember any of the names of the actors in it.  Thus, I turned to my iPhone to search for the movie.

At first, I opened my browser and typed in, “Alice in Wonderland.”  Too many irrelevant (contextually speaking) results returned, because my browser didn’t know which one I wanted.  I quickly became frustrated, because I truly couldn’t remember more about the movie, much less what year it was made since over 25 years had passed.

Thus, I turned to my IMDb mobile application, and had the answers we were looking for in less than 30 seconds!  We were soon reminiscing about the movie, the actors, and where we were when the movie hit our TVs.

My point – mobile apps have made finding information, socializing on the Internet, and finding places, food, and entertainment quick and easy!

1. Mobile Web Sites Are Still not Fully Realized

Open your smartphone’s browser and type in any topic of your choosing.  Most likely, you will not find a mobile version of the Web site that you browse.  There are some exceptions, such as news, that have mobile versions.  Therefore, businesses, small, medium, and large, need to either consider a mobile version of their Web site and even a mobile app. Why both?  Because not all mobile phone owners have a smartphone to download apps.

2. Mobile Apps Provide an Optimized Experience

Whether we are trying to find a local restaurant or drugstore, wanting to share something on social media, or share a photo while on vacation, we turn to our mobile apps.  Some apps, such as the camera, video, and mapping (including GPS) are all built into the smartphone.  But we quickly turn to our other apps to get an optimized experience that only apps can provide.  Several great examples are, FacebookTwitterGoogle Earth, the AP WireThe Weather Channel,UrbanspoonYelp!FandangoShazamNetflixDropboxEvernote, and Foursquare just to name a few.

3. Smartphones Dominate the Mobile Phone Market

Simply put, the iPhone and Google dominate approximately 62% of the smartphone market.  Also market saturation now has the United States sitting at about 50% of all mobile phone consumers owning a smartphone.  With this level of growth and projections of worldwide smartphone ownership nearing 67% by year-end 2011, mobile browsing may continue to become passé.  More mobile users will continue to turn to their downloadable apps for instant ease for locating what they want.