Stedman Graham Presents…

by: Kenneth Cossin

Kenneth Cossin, Stedman Graham, and Robert Parrillo

photo: Arnold Munroe

Stedman Graham visited Full Sail University on 24 August 2009 to talk with faculty and staff about ways to follow our dreams.

He talked about his nine step plan for success (please see his book entitled, “You Can Make it Happen” if you wish to learn more).  His topics included ways that we can better communicate, collaborate, and build community through solid project management skills.  Many of these skills I use in my classes every month.  Therefore, I hope that my students glean interesting and fun ways that we can truly find our passions and empower ourselves.

The strongest and most useful message that I took away from his presentation was not just our need to find our passion but to pursue it without pause.  Our lives are filled with information and distractions to the point that we must filter it all and find the useful bits that fit into our passion.

During his presentation, I envisioned an analogy of the California Gold Rush in 1849 when gold miners flooded the west in search of the next big money-making venture.  Don’t get me wrong.  I am not equating what Mr. Graham had to say with an influx of people seeking quick wealth.  I was imagining the emotional and personal wealth that one could obtain through honest soul searching to not only enrich their lives but also help sustain and give themselves purpose.

Thus, we can find meaning and purpose in whatever we may choose to do.  From my grandfather that was a French immigrant seeking a better way of life here in the United States to the successful Bill Gates and Steve Jobs that own multi-billion dollar companies, we, too, can do it.  We can all be positive and successful citizens no matter what path or passion we choose.

Note: Per FTC Rules – No money, products, or services were exchanged for this photo.


Putting Group Work to Practice

by: Kenneth Cossin

Enzian Tickets

photo: Kenneth Cossin

Full Sail University students should be very proud of their course directors and Internet Marketing Department.  Today, we met as a group to discuss our marketing ideas with the Enzian Theatre in Winter Park, FL, USA.

Our Internet Marketing Directors, one of our course directors, and the Enzian coordinated an event that culminated not only in a great group experience, but also into a cooperative between Full Sail University and the Enzian.  Our objective was to to analyze the Enzian’s and the Florida Film Festival’s Web sites to determine what they could do better.

We analyzed how the Enzian and Florida Film Festival could improve their Web sites to increase traffic.  We offered up not only several strong metrics on Search Engine Optimization (SEO) and other Web analytics but also branding, collaboration, and affiliate marketing ideas to grow their business.  The ultimate goal of creating a great project management team and a stronger bond between these entities was quite successful!  Therefore, we all departed having learned several new things that we did not know before.

In closing, we will continue to help the Enzian and the Internet Marketing Degree Program to grow thereby helping you, the students, to get the best education that any university can provide.

3 Personal Objectives on Collaboration

by Kenneth Cossin

Whether we work for a corporation or for ourselves, we need to understand the importance of collaboration.  My definition of collaboration is working directly with your colleagues, affiliates, and competitors in an effective way that will accomplish a common goal.

1. Working with colleagues

It is imperative to develop strong relationships across departments, divisions, and even sections of your business.  How many times have you dealt with a company where you felt that the “left hand didn’t know what the right hand was doing?”  My example is credit card companies.  I will receive letters from one department telling me what a wonderful customer I am, and the next day I receive a letter telling me that my annual percentage rate (APR) is going to jump up to 24.5% interest.  What?  Need I say more?

2. Transparency

There is a certain level of trust that is built by being transparent.  Now, I don’t mean giving away your trade secrets such as Coke giving Pepsi their formula for creating their products.  What I mean is that you explain why you are making the decisions you are making.  Let’s face it.  As an adult, is it not insulting to your intelligence when your company comes to you to tell you of a policy change but does not give a reason why?  In addition, isn’t it also extremely suspicious when your competition refuses to work with you to solve common problems?  Sure, let’s both reinvent the wheel.  That makes sense.

3. Trust

Don’t you find it really aggravating when companies that are affiliated with you play the game of “you pay me, I pay you?” I’m not saying that we should give our work away for free, but why do we want to do business with someone that is only concerned about the “almighty dollar?”  What ever happened to trust?  Why are we always suspicious of people around us?  Now, I do not recommend throwing caution to the wind, but simple research and intuitiveness will relax your fears.  And if someone does you wrong, then remember they won’t last long in our global sea of entrepreneurs and brilliant ideas!