by: Kenneth Cossin

Have you ever worked for a company that did not focus on building trust, relationships, and competence?  If you have, it was probably one of the most unfulfilling jobs that you have ever had.  When it comes to strategic marketing, these three qualities are paramount.

Building Trust

Trust is simple to identify but very difficult to maintain.  The components of trust are truth, honesty, and openness.  We try to emulate these traits, but they are not always as easy to demonstrate as they are to say.  Complexities of business can hinder our truthfulness, honesty, and openness especially when it comes to communicating with our competitors.  We do not want to give away our trade secrets for obvious reasons, but trying to give away the water without giving away the baby is a good practice.  In general, people will appreciate our openness.

Building Relationships

Relationships are the key element of human interaction.  They help us to relate to one another, they help fortify our self-esteem, and they strengthen our customer loyalty.  Why do we do business with particular companies?  Typically it is because we have built a strong relationship with that business.  These relationships can help us not only grow on a personal level but also help us grow our business, our career, and our fulfillment in life.

Building Competence

Knowing how to solve issues and problems efficiently is part of success.  Therefore, when we continue to grow and learn, we continue to step out of our comfort zone, and we continue to see all points of view on different topics, we become more effective marketers.  Competence also fosters great relationships and trust.

In summary, each of these key points has to be part of our plan if we are to be successful and happy marketers.  Remember that each of these cannot exist without the other and that they are easy to forget when our days become hectic.  So, occasionally remind yourself of these points and fulfill your business, career, and life.