by: Kenneth Cossin
What three social media outlets do you use most? This question is answered differently for each person, but I believe that there are three that will come out on top. They are Facebook, Twitter, and LinkedIn. Google+ runs a distant 4th.
In the world of marketing, the three aforementioned social media outlets are heavily used today. Facebook is ingrained in our everyday lives, Twitter is a great way for business to reach and connect with other like-minded companies, and LinkedIn provides an avenue for individuals to share their personal knowledge with companies and to get discovered. Therefore, these three social media tools provide the most exposure with minimal effort.
Just a few years ago, this list of social media outlets was different, and in the future, I am sure it will change again. Maybe Google+ will move up in the rankings if Google can make their product more intuitive and user-friendly. Other social media outlets, such as StumbleUpon, Digg, and Reddit may have potential, but they do not offer what these three top social media outlets do. It will be interesting to see where social media takes us in the near future.