Putting Group Work to Practice

by: Kenneth Cossin

Enzian Tickets

photo: Kenneth Cossin

Full Sail University students should be very proud of their course directors and Internet Marketing Department.  Today, we met as a group to discuss our marketing ideas with the Enzian Theatre in Winter Park, FL, USA.

Our Internet Marketing Directors, one of our course directors, and the Enzian coordinated an event that culminated not only in a great group experience, but also into a cooperative between Full Sail University and the Enzian.  Our objective was to to analyze the Enzian’s and the Florida Film Festival’s Web sites to determine what they could do better.

We analyzed how the Enzian and Florida Film Festival could improve their Web sites to increase traffic.  We offered up not only several strong metrics on Search Engine Optimization (SEO) and other Web analytics but also branding, collaboration, and affiliate marketing ideas to grow their business.  The ultimate goal of creating a great project management team and a stronger bond between these entities was quite successful!  Therefore, we all departed having learned several new things that we did not know before.

In closing, we will continue to help the Enzian and the Internet Marketing Degree Program to grow thereby helping you, the students, to get the best education that any university can provide.

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